HOME


TRAVEL
PUBLISHING

TRAVEL
MARKETING

CONSUMER
PRODUCTS

TECHNOLOGY
MARKETING

ISSUE
ADVOCACY


SPECIAL
SKILLS

EMPLOYMENT
HISTORY

FORMAL
EDUCATION

CLIENT
CONTACTS

PERSONAL
REFERENCES

DOWNLOAD
RÉSUMÉ

 

 

 

 

LOCAL COLOR

As the pale young boy chases a speedy green iguana up the coral-colored cliffs bathed in warm orange sunshine, his pink-nosed father stares at the steel-gray Castillo, which presides over a brilliant emerald sea under a broad cerulean sky, and he wonders how the small cinnamon Maya could have built such a grand golden city as Tulum.

 

 

 

 

CELEBRITY CRUISES (RCL)

Marketing copy for web sites (celebritycruises.com), email, social media, direct mail, and ads promoting Celebrity Cruises, the premium brand of Royal Caribbean Cruises, as a copywriter and editor, 2015 to present: Text promotes modern luxury cruise vacations aboard 10 ships sailing to more than 280 destinations on seven continents. Top brand pillars are the stylishly designed accommodations, globally inspired cuisine, and intuitive service. Click for sample copy.

 


 

COSTA CRUISES

Web sites and email blasts for Costa Cruises, 2007 and 2008: Wrote sales copy promoting the Italian cruise line's brand of “love, laughter, and la dolce vita,” plus its ports of call throughout the Caribbean, Mediterranean, and beyond. Click for sample copy.

 

 

 


 

TRAVEL PHOTOGRAPHY

Stock and assignment photography, 2005 to present: Shoot, retouch, and compose images, like Washington under cherry blossoms, above, for travel publishing and marketing applications. Click for sample photos of Miami. Photo above by Jeff Borg.

 


 

LOMAS DE SANTA ELENA

Ads and collateral materials for a major real estate development in El Salvador, 2006: Designed and produced PoP catalogs and airline in-flight ads targeted to returning Salvadorans. Click for the PDF file of a sample ad.

 

 

 


 

CONTINENTAL AIRLINES VACATIONS

Catalog for Continental Airlines Vacations' Select Escapes program, 2008: Wrote nearly 8,000 words on 19 exotic destinations and 50 luxuriant hotels, resorts, and trains around the world, including Royal Hideaway Playacar, Le Château Frontenac, Ritz London, Ashford Castle, and Venice Simplon-Orient-Express. Download a PDF of the copy.

 


 

ASSOCIATION OF JAMAICA ATTRACTIONS

Tours-and-attractions catalog, 2004 and 2005: Drew maps, edited text, and designed the pocket guides for Graphcom Publishing and its clients the Association of Jamaica Attractions and the Jamaica Tourist Board. Click for a PDF file.

 


 

AT&T UNITAS PROGRAM

Eleven-booklet series of port guides, 1997, 1998, 1999, and 2000: Covered Venezuela, Colombia, Panama, Ecuador, Peru, Chile, Argentina, Brazil, Uruguay, Saint Martin, and Puerto Rico, targeting US military personnel. Developed, wrote, and designed the program, boosting traffic for AT&T Direct service. Click for a PDF file.

 


 

CARIBBEAN ESCAPES MARKETING

Sales brochures, 2003: Designed pieces that helped launch Caribbean Escapes, an upscale hospitality marketing venture. Click for a PDF sample.

 


 

RESORT DIRECTORIES

In-room directories for select Caribbean properties, 1992 to 1995: Created and produced the guides for hotels and resorts that offered AT&T Direct service, such as Renaissance Capella Beach Resort in the Dominican Republic. Click for a PDF file of a sample directory.

 


ROYAL VIKING LINE

Direct mailing with extreme production values, 1991: Produced this complex, die-cut, hand-folded piece in partnership with the cruise line’s agency.

 

 


Back to the home page