CELEBRITY CRUISES
MEETINGS, INCENTIVES, CONFERENCES, EVENTS
B2B marketing copy for ads, email, blogs, and collateral to promote meetings, incentives, conferences, and events aboard the 12 premium ships and three specialty vessels of Celebrity Cruises, as a copywriter and editor, 2016 to 2021: Developed MICE campaigns around the luxurious accommodations, event venues, wining and dining, and entertainment. Click for MICE creative.
CELEBRITY CRUISES
CONSUMER MARKETING
Consumer marketing copy for ads, email, social, direct mail, and web pages to sell luxurious vacations aboard the upscale brand of Royal Caribbean Cruises, as a copywriter and editor, 2015 to 2021: Promoted the premium design, accommodations, cuisine, and service, in a world of destinations. Click for consumer creative.
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COSTA CRUISES Web sites and email blasts for Costa Cruises, 2007 and 2008: Wrote sales copy promoting the Italian cruise line's brand of “love, laughter, and la dolce vita,” plus its ports of call throughout the Caribbean, Mediterranean, and beyond. Click for sample copy.
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TRAVEL PHOTOGRAPHY
Stock and assignment photography, 2005 to present: Shoot, retouch, and compose images, like Washington under cherry blossoms, above, for travel publishing and marketing. Click for sample photos of Miami.
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LOMAS DE SANTA ELENA Ads and collateral materials for a major real estate development in El Salvador, 2006: Designed and produced PoP catalogs and airline in-flight ads targeted to returning Salvadorans. Click for the PDF of a sample ad.
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CONTINENTAL AIRLINES VACATIONS Catalog for Continental Airlines Vacations' Select Escapes program, 2008: Wrote nearly 8,000 words on 19 exotic destinations and 50 luxuriant hotels, resorts, and trains around the world, including Royal Hideaway Playacar, Le Château Frontenac, Ritz London, Ashford Castle, and Venice Simplon-Orient-Express. Download a PDF of the copy. |
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ASSOCIATION OF JAMAICA ATTRACTIONS
Tours-and-attractions catalog, 2004 and 2005: Drew maps, edited text, and designed the pocket guides for Graphcom Publishing and its clients the Association of Jamaica Attractions and the Jamaica Tourist Board. Click for a PDF file.
AT&T UNITAS PROGRAM
Eleven-booklet series of port guides, 1997, 1998, 1999, and 2000: Covered Venezuela, Colombia, Panama, Ecuador, Peru, Chile, Argentina, Brazil, Uruguay, Saint Martin, and Puerto Rico, targeting US military personnel. Developed, wrote, and designed the program, boosting traffic for AT&T Direct service. Click for a PDF file.
CARIBBEAN ESCAPES MARKETING
Sales brochures, 2003: Designed pieces that helped launch Caribbean Escapes, an upscale hospitality marketing venture. Click for a PDF sample.
RESORT DIRECTORIES
In-room directories for select Caribbean properties, 1992 to 1995: Created and produced the guides for hotels and resorts that offered AT&T Direct service, such as Renaissance Capella Beach Resort in the Dominican Republic. Click for a PDF of a sample directory.
ROYAL VIKING LINE
Direct mailing with extreme production values, 1991: Produced this complex, die-cut, hand-folded piece in partnership with the cruise line’s agency.
