CELEBRITY CRUISES (RCL)
Copywriter 02/2015 to present: Premium brand of Royal Caribbean Cruises, Miami.
Wrote and edited marketing copy for web pages, email, social media, direct mail, and ads. Sometimes filled in as a project manager. Promoted meetings, incentives, conferences, events, and vacations on 15 ships sailing to 300 destinations. Highlighted the stylish accommodations, inspired cuisine, and intuitive service. Click for travel marketing samples.
Royal Caribbean Cruises
1050 Caribbean Way
Miami, Florida 33132
www.celebritycruises.com
D.S. HEALTHCARE, formerly DIVINE SKIN
Managing editor and creative director 09/2009 to 10/2014: Start-up developer of biotechnologies and manufacturer of consumer products, Miami Beach, Florida.
Marketed topical treatments for hair and skin. In the first three years as a public company, revenue trippled. Promoted the brands DS Laboratories, Sigma Skin, Polaris Research, The Pure Guild, and NutraOrigin.
Developed the corporate ID program. Wrote and edited long-form sales copy for web sites, product booklets, and pharmaceutical-style inserts of 63 SKUs. Created boxes, bottles, catalogs, ads, and email promotions. Edited web-site and label text for 65 nutritional supplements.
Designed and produced the booklets, inserts, catalogs, ads, and displays in US English, and several in French, Portuguese, Lithuanian, and Japanese. In 2013, took over design, engineering, and production of the packaging. Customized packaging to meet regulatory requirements in Australia, Brazil, Canada, China, Egypt, the European Union, South Korea, the Middle East, Mexico, and the United States.
Created a relational database with 7,491 ingredient records for international regulatory reporting.
Click for consumer-product samples.
DS Healthcare Group
1602 Alton Road, No. 374
Miami Beach, Florida 33139
1.888.404.7770
MIAMI HERALD MEDIA
HCP/ABOARD PUBLISHING
Senior editor 03/2008 to 09/2009: Custom publishing unit of Florida's leading daily newspaper, Miami.
Assigned and edited the text, photography, and translation of destination guides published in partnership with hotel and resort associations and tourism bureaus. Sections covered history, arts, architecture, dining, shopping, sports, attractions, and other interests.
Managed the guides for Bermuda, Curaçao, Riviera Maya, and Greater Miami and the Beaches. Contributed to Charleston, SC, and Saint Martin. Edited commemorative books on Mount Sinai Medical Center, Miami Beach, and the Penha Building, Curaçao. Wrote for the American Eagle in-flight magazine.
Since leaving the staff, have written sections for Greater Miami (attractions, cruising, transportation), Jamaica (art, beaches, sports), and Bermuda (most). Have created two major features on Washington, DC, for the TACA in-flight magazine.
Click for travel-publishing samples.
Miami Herald Media Co.
HCP/Aboard Publishing
One Herald Plaza, Fourth Floor
Miami, Florida 33132
1.305.376.5250
www.miamiherald.com
GRAPHIC ARTS NETWORK
Ringleader 01/1988 to 12/2008: Print design studio and production agency, Miami.
Developed catalogs, newsletters, direct mail, and other publications to accomplish the marketing objectives of clients in publishing (HCP/Aboard, Ulrich, Graphcom), travel marketing (Association of Jamaica Attractions, Royal Viking Line, Miami Beach Resort Hotel Association), consumer products (DS Laboratories, Sigma Skin, Polaris Research Labs, Dyno Merchandise, NutraOrigin), issue advocacy (American Civil Liberties Union, Attorneys for the Rights of the Child, Naval Medical Research Center), and technology marketing (AT&T, Americatel, Data Access).
Performed sales, creative, purchasing, production, and systems-development functions. Contracted with a stable of vendors in prepress, paper, printing, and postpress services.
Click for samples in travel publishing, travel marketing, consumer products, issue advocacy, or technology marketing. Illustration above by Bo Sterk.
Graphic Arts Network Inc.
PO Box 432900
South Miami, FL 33243-2900
1.305.588.2839
www.artboyz.com
AQUENT
Copywriter 09/2007 to 05/2008: Creative services agency, Hollywood, Florida.
Wrote text to promote Caribbean and Mediterranean sailings for Costa Cruises and sell premium vacations for Continental Airlines Vacations. Click for travel-marketing samples.
8050 Southwest 10 Street, Suite 1400
Plantation, Florida 33324
1.954.452.6997
www.aquent.com
GRAPHNET
District sales manager 09/1983 to 12/1987: Data-network operator, New York City.
Opened the South Florida sales office. Sold funds-transfer services to international banks on Brickell Avenue. Won Miami’s two largest accounts — Bank of America's investment banking group and C&S International Bank — by creating custom interfaces to cut handling time and expense.
40 Fulton Street
New York, New York 10038
1.212.994.1100
www.graphnet.com
LANIER BUSINESS SYSTEMS
Salesman 11/1982 to 08/1983: Dedicated word-processing systems, Miami.
Sold to lawyers and business users in northeastern Dade County.
Miami, Florida
www.lanier.com
MEDIA MASTERS
Ad agency, until 10/1982: Created and placed newspaper, radio, and television advertising for consumer-electronics retailers in Gainesville and Tallahassee. Click for technology-marketing samples.
Gainesville, Florida
Banner photo by Jeff Borg.
