CELEBRITY CRUISES / VACATIONS
Wrote email blasts, landing pages and display ads, in collaboration with designers, project managers and business owners, to promote Celebrity's luxurious cruise vacations aboard 12 large ships and three specialty vessels, sailing to 300 destinations. Highlighted the stylish staterooms, inspired cuisine and intuitive service. See sample creative below.
HIGH-PERFORMANCE DIRECT MAIL
Wrote direct mail to promote Celebrity's brand and sailings in Europe, Alaska, the Caribbean and beyond. This piece announced new deployment for 2021–22. Folding out to 16 panels, with all-new copy and a world map in the center, the mailing shattered previous direct mail records for return on investment. Click to read the PDF (25 MB).
Celebrity continued to market throughout the COVID-19 pandemic and was the first brand to resume sailing from the United States. Wrote this copy for The New York Times Magazine announcing, "Someday is here." It reminded travelers of our Caribbean destinations, premium accommodations, distinctive dining, exquisite service, generous inclusions and all-new suite experience. Click to view the PDF. |
Wrote ads for seven regional marketing managers, such as this one in Texas Monthly promoting Alaska Cruisetours — the Last Frontier by land and sea — with eagles soaring, whales breaching, glaciers thundering and glass-domed trains ascending up to Denali National Park. Click to read the PDF. |
Wrote ads for target markets, such as this one featuring Celebrity entertainment, running in an upscale local theater program. Click to see the PDF. |
Wrote storytelling email to build value in Alaska, Northeast and Caribbean destinations, incorporating tactical promotions for featured sailings. This example promoted cruises from New England to Canada, Greenland and Iceland. Click to read the high-res JPEG.
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Wrote storytelling email promoting destinations in Northern Europe, the British Isles and the Mediterranean, including this blast featuring Norwegian fjord sailings aboard the luxurious new Celebrity Apex. Click to view the high-res JPEG.
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Wrote storytelling email such as this installment promoting exotic destinations in Asia, Australia and the South Pacific, featuring the shore excursions there. Click to read the high-res JPEG.
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Created new themes to build the brand for our bucket-list small-ship Galápagos journeys, such as this email coining the term "ecoluxurious" to describe the premium, environmentally conscious new Celebrity Flora. Click to view the high-res JPEG.
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Wrote tactical email to fill specific sailings of our three small ships in the Galápagos Islands. Click to read the high-res JPEG. |
Created tactical flyers to fill special sailings of ships around the world. Click to view the PDF. |
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