HOME


TRAVEL
PUBLISHING

TRAVEL
MARKETING

CONSUMER
PRODUCTS

TECHNOLOGY
MARKETING

ISSUE
ADVOCACY


SPECIAL
SKILLS

EMPLOYMENT
HISTORY

FORMAL
EDUCATION

CLIENT
CONTACTS

PERSONAL
REFERENCES

DOWNLOAD
RÉSUMÉ

 

 

 

 

ELEVATE YOUR BRAND

Stunning staterooms, suites, and spaces offer your guests all the luxuries of leading hotels and resorts — plus restaurants and lounges for every taste, venues for every agenda, activities for every interest, and attention to every detail.

 

 

 

 

 

 

CELEBRITY CRUISES / MICE

Created the print ads, email blasts, and collateral to market meetings, incentives, conferences, and events (MICE) from 2016 to 2021. Conceptualized the Success campaign, asserting that Celebrity ships contribute to greater success for events and their planners. Inspired by the adage to dress for success, the campaign launched with the headline "Impress for success" and continued on the theme with "Taste success," "Reward success," "Charter a course to success," and others. See sample creative below.

 


SUCCESS IN PRINT

Created trade ads targeting meeting planners, including this two-page spread for the Success campaign. Headlined "Impress for success," it outlined the features that made Celebrity events memorable for attendees and simple for clients, with 300 destinations, luxurious accommodations, exquisite service, distinctive dining, drinks, venues, activities, internet, and gratuities, all included. Click to read the PDF.

 


SUCCESS BY EMAIL

Developed email blasts to meeting planners that expanded on the theme of success. This installment, headlined "Turn the key to success," explored the turnkey nature of Celebrity meetings, incentives, conferences, and events, including more luxurious rooms, more inviting venues, more entertaining activities, more exciting destinations, and more wining and dining. Click to read the high-res JPEG.

 

 

 


FULL-LINE
MICE BROCHURE

Wrote this annual 20-page brochure on meetings, incentive, conferences, and events, which replaced a loose collection of flyers on various MICE offerings and created a comprehensive overview of Celebrity's program. Click to read the PDF (50 MB).

 


GENERAL MICE BRANDING

Created trade ads positioning Celebrity ships above and apart from the venues back on shore. They featured the many inclusions to simplify planning and elevate the brand. Click to read the PDF.

 


SPECIALTY CAMPAIGNS

Named and created communications for targeted campaigns such as Take Five. It's a program that gives planners 5 percent of total cruise fares to use as they choose. Click to read the PDF.


GALÁPAGOS INCENTIVE MARKETING

Adapted Celebrity's super-premium Galápagos product to the corporate incentives market. In the Galápagos, awardees meet extraordinary creatures, evolved in isolation over eons, while enjoying extraordinary creature comforts, found only on Celebrity Flora. Click to read the high-res JPEG.

 

 

 

 


REFERENCE MATERIALS

Developed and continuously updated a series of sales flyers on all Celebrity ships, detailing the staterooms, restaurants, bars, lounges, venues, capacities, and other specifications. Click to read a sample PDF.


Back to the travel-marketing page