CELEBRITY CRUISES / EVENTS
Created the print ads, email blasts and collateral assets to market meetings, incentives, conferences and events (MICE) from 2016 to 2021.
Conceptualized the Success campaign, asserting that Celebrity ships contributed to greater success for events and their planners. Inspired by the adage to dress for success, this campaign launched with the headline "Impress for success" and continued on the theme with "Taste success," "Reward success," "Charter a course to success" and others. See sample creative below.
SUCCESS IN PRINT
Created trade ads targeting meeting planners, including this two-page spread for the Success campaign. Headlined "Impress for success," it outlined the features that made Celebrity events memorable for attendees and simple for clients, with 300 destinations, luxurious accommodations, exquisite service, distinctive dining, drinks, venues, activities, internet and gratuities, all included. Click to read the PDF.
SUCCESS BY EMAIL Developed email blasts to meeting planners that expanded on the theme of success. This installment, headlined "Turn the key to success," explored the turnkey nature of Celebrity meetings, incentives, conferences and events, including more luxurious rooms, more inviting venues, more entertaining activities, more exciting destinations, and more wining and dining. Click to view the high-res JPEG.
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FULL-LINE Wrote this annual 20-page brochure on meetings, incentive, conferences and events, which replaced a loose collection of flyers on various MICE offerings and created a comprehensive overview of Celebrity's program. Click to read a low-res PDF.
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GENERAL MICE BRANDING Created trade ads positioning Celebrity ships above the venues back on shore. The ships feature numerous inclusions to simplify planning and elevate one's brand. Click to read the PDF.
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SPECIALTY CAMPAIGNS Named and wrote targeted campaigns such as Take Five, a program that gives planners 5 percent of total cruise fares to use as they choose. Click to read the PDF. |
GALÁPAGOS INCENTIVE MARKETING Adapted Celebrity's super-premium Galápagos product to the corporate incentives market. In the Galápagos, awardees meet extraordinary creatures, evolved in isolation over eons, while enjoying extraordinary creature comforts, found only on Celebrity Flora. Click to see the high-res JPEG.
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REFERENCE MATERIALS Developed and continuously updated a series of sales flyers on all Celebrity ships, detailing the staterooms, restaurants, bars, lounges, venues, capacities and other key specs. Click to read a sample PDF.
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