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IT'S A GUY THING

The appearance of androgenic alopecia triggers a lot of spending on hair-restoration solutions.

The Sigma Skin brand of topical solutions targets men of means and sells through upscale retailers like Bergdorf Goodman and Neiman Marcus in the United States, Saks Fifth Avenue in Mexico, and Harvey Nichols in the United Kingdom.

Products are pitched to arrest many other unwelcome signs of aging in addition to hair loss.

 

 

 

 

 

 

SIGMA SKIN

Text for web sites and packaging plus design for catalogs to market premium cosmeceuticals for Sigma Skin, 2008 to 2014: Targeted men who shop at upscale department stores such as Neiman Marcus, Harvey Nichols, and Saks Fifth Avenue. Pitched topical preparations for hair loss, acne, skin aging, and similar complaints.

 


BOTTLES AND BOXES

Wrote short and sweet features and benefits on bottles and boxes for the Sigma Skin brand of men's cosmeceuticals — body lotion; facial moisturizer and cleanser; ash cleanser; acne gel; hair-growth shampoo, spray, and conditioner; hair-supressing aftershave; and others. This text for the hair-growth system is typical:

"Men count on Sigma’s high-grade Minoxidil Topical Spray to arrest and reverse hair loss because minoxidil is the most widely studied, prescribed, and proven ingredient found to grow hair. Numerous clinical studies over three decades have found that 5% minoxidil correlates with

•    cessation of hair loss from the vertex of the scalp,
•    earlier and longer anagen growth by follicles, and
•    increased size of hair follicles and strands.

"All of this science means that men with a family history of baldness can expect to retain and regrow their hair simply by applying Sigma’s Minoxidil Topical Spray as directed. So they continue to appear younger longer."

 


 

 

 

CATALOGS

Wrote and designed the Sigma Skin full-line product catalog for a diverse, young, male market, with 18 SKUs of upscale product, plus sidebars on hair growth and skin care. Click for a PDF.

 

 

 

 


 

WEB SITE

Wrote the copy for the Sigma Skin web site. Click for Sigma Skin's live site.

 

 


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