THE PURE GUILD
Text for booklets, packaging and websites to market advanced cosmeceuticals for The Pure Guild, 2009 to 2013: Formulated the copy for the new brand and its first eight SKUs, targeting consumers who value organic purity and the latest botanical science in dermatological preparations for hair and skin.
PRODUCT INSERTS
Wrote 26,000 words of scientific sales copy, drew a dozen illustrations, and designed inserts for eight products: Hair Regrowth Serum, Shampoo and Conditioner, plus Cellulite Treatment, Feminine Cleanser, Rosacea & Redness Relief, Acne Treatment, and Moisturizing Treatment. Click for the PDF of Moisturizing Treatment.
FULL-LINE CATALOG
Wrote and designed the eight-page six-color point-of-purchase catalog targeted to Whole Foods customers. It summarizes the line's first eight SKUs. Click for a PDF.
WEBSITE
Re-edited text from the product insert to make a comprehensive website for the Pure Guild line.
Back to the consumer-products page
