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YOUTH AND BEAUTY
IN A BOTTLE

More radiant color, fewer unsightly spots, more hair where we want it, and less where we don't:

Today we buy cosmeceuticals because face paint no longer satisfies, but drugs and surgery still frighten. As we live longer, the insults of age create an ever greater demand for effective topical solutions.

Elegantly designed cosmeceuticals mean that skin and scalp are not just covered temporarily to look better, they are treated scientifically
to be better.

 

 

 

 

 

D.S. LABORATORIES

Text and design for web sites, ads, booklets, and packaging to market multiple versions of 21 advanced topical treatments developed by DS Laboratories, 2007 to 2014: Targeted more sophisticated consumers by writing long-form technical copy on common dermatological complaints — acne, dandruff, wrinkles, hair loss, and such — and the current science to treat them — antioxidants, retinoids, minoxidil, and many other compounds.

In the last few years, the primary distribution channel changed from online retail to hair salons, requiring a different style of copy, images, and design. In 2013, responsibilities included art director as well as managing editor and covered packaging as well as advertising and promotion.

 


 

Revita.COR insert

CONSUMER CATALOGS

Wrote and designed less-technical, higher-volume catalogs for salon stylists and their clients.

The 16-page, 8.5 x 11.0, four-color booklet shown here covers 21 SKUs — from shampoos to specialty cleansers to leave-in treatments for hair growth — plus several sidebars. It ran from 2011 to 2014.

Click for a PDF.

 

 


SALON PACKAGING

Managed hundreds of legacy box and label files, in multiple versions customized for international markets, while designing a next generation of packaging.

Shown here are prototype boxes and labels from the Divine Simplicity Project. They feature new, more standardized designs featuring simpler graphics and simpler text for simpler customization, simpler production, and simpler sales. Automatic-assembly features were engineered for simpler fulfillment.

Click for a PDF of the Revita layout.

 


 

PRODUCT INSERTS

Wrote, illustrated, and designed product inserts full of scientific copy and graphics on common dermatological complaints and the current science to treat them.

The 32-page booklet shown above, for Revita.COR, weaves 28 illustrations, 5,600 words in English, and 7,000 words in French around 14 rare chemicals and botanical discoveries, all to make a hair conditioner sound exciting, high-tech, and super-premium. Wrote, designed, and produced the insert and others like it.

Wrote much of the 240-page booklet for Spectral.DNC-L shown at right, summarizing the current published science on minoxidil and other leading agents known to treat advanced androgenic alopecia (male pattern baldness). Managed typography, design, and production of the perfect-bound mini-book, which had to be small enough to fit inside the existing product box.

Click for a low-res PDF of Revita.COR or Spectral.DNC-L.

 


 

2009–2011 CATALOGS

Wrote and produced DS Laboratories' luxurious early catalogs: 32 pages in 2011, telling the cosmeceutical story in six colors on heavy stock, pitching 18 high-performance products. Click for a PDF in English or Spanish.

 


 

ADS AND FLYERS

Wrote and designed flyers and print ads to run in salon publications and consumer media like Shape and Men's Fitness. This one, covering the flagship shampoo and conditioner and four leave-in treatments, ran as co-op advertising in the house magazine of Trini salons in South Florida. Click for the PDF above.

 


 

WEB SITES

Wrote new web sites for new SKUs and, little by little, rewrote the older sites that predated me. A typical product site deploys 3,000 words of technical science in praise of a shampoo, conditioner, or leave-in treatment. Click for the live site of Revita.COR conditioner.

 

 


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