CELEBRITY CRUISES
Write landing pages, email blasts, and display ads, in collaboration with designers, programmers, project managers, and business owners, to promote modern luxury cruise vacationing. Focus on stylish staterooms, inspired cuisine, intuitive service, and more than 280 destinations on all seven continents. Samples of web pages, email blasts, and print ads are shown below.
LANDING PAGES
The web page above promotes a themed vacation developed in partnership with a popular Southern California restaurant. Email blasts, web banners, and other channels drive traffic to this landing page, which covers the 11-Night Greece, Turkey & Italy Cruise aboard Celebrity Reflection. The excutive chef of James Republic, in Long Beach, hosts the culinary program. Download a PDF of the copy deck.
EMAIL BLASTS
The monthly E-newsletter above teases multiple Celebrity Cruises products, mostly within the theme of South America. "Learn more" and "see sailings" buttons link to various landing pages where guests can book. Download a PDF of the copy deck.
PRINT ADS
Some print ads, such as the LA Magazine full page shown above, seek to break stereotypes and brand Celebrity Cruises as an option for modern luxury vacations. Other print ads, such as the Seattle Times newspaper strip shown below, pitch tactical promotions like the Fly.Sail.Save airfare credit, which trigger terms and conditions.
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