Jeff Borg / Technology Marketing / Americatel

AMERICATEL/1010-123

In 1997, Americatel was a $12 million telecom boutique owned by Entel Chile, a former state monopoly.

Created collateral materials in US English to market business-to-business services. Then the company launched a campaign of events, direct mail and television featuring Latin TV personality Don Francisco, selling prepaid, dial-1 and 1010-123 dial-around services to US Hispanics. Created and produced the print to support the new services, in Spanish.

By 2002, Americatel was a $300 million common carrier, and its owners spun off the company.

CULTURAL-AFFINITY MAILINGS

Designed cultural-affinity mailers for 16 Latin countries, pitching 1010-123 dial-around access for long distance. Mailed the cards to millions of US Hispanics based on their international calling patterns. Click for a PDF file of Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Paraguay, Peru, Uruguay, Venezuela, the generic front, the Portuguese back or the Spanish back.

DIRECT-MAIL
EVENT TIE-INS

Americatel sponsored cultural festivals in Hispanic markets of the United States and built a database of people who registered for the premiums.

Designed and produced cards with piggyback labels to follow up the events and mailed millions into Miami, Chicago, Texas, Los Angeles, New York and Washington.

Designs changed every few months. Rates changed every few weeks. Lists changed constantly. Traffic increased briskly.

Click the images at right for PDF samples.

TARGETED HANDBILLS

Created and produced dozens of narrowly targeted flyers pitching 1010-123 to be handed out at soccer games, cultural festivals, consumer events and trade shows.

Click the images at left for PDF samples.

PROMOTIONAL GIVEAWAYS

Americatel sponsored some extravagant contests, in this case giving away "the house of your dreams." Designed and produced the promotional inserts and envelopes for the direct-mail campaigns.

NEWSPAPERS AND DIRECTORIES

Designed several of Americatel's newspaper ads and directory covers, which ran in the United States and Central America.

CORPORATE BRANDING

Created a series of art posters for Americatel's corporate offices, business clients and vendors.

HIGH-TECH TELECOM

Designed, illustrated and produced
business-to-business collateral materials pitching high-tech telecommunications, including wholesale internet, shown above with its inside spread, plus frame relay, international business and VSAT services, the covers shown at right. A folder design, with its die layout shown in red, is shown below. Click the images for PDF files.

CARRIER SERVICES
PROGRAM

Designed and produced brochures and folders, including custom illustrations and dies, pitching wholesale services to carriers around the world. Click the images for PDF files.

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