AT&T DIRECT SERVICE
Created and produced promotional materials in support of AT&T Direct service, distributed in the guest rooms of Caribbean hotels and resorts and at several ports around South America. The programs grew AT&T's regional telecom revenue successfully for 12 years.
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IN-ROOM Filled thousands of Marriott, Hyatt, Inter-Continental, Sandals, and other guest rooms around the Caribbean with custom tent cards reminding Americans to call home with AT&T Direct service. |
INSTRUCTION CARDS AND TELEPHONE OVERLAYS
Caribbean hotels and resorts offering AT&T Direct service, like SuperClubs' Breezes properties in Jamaica, received custom die-cut telephone overlays, shown at left above, and dialing instructions, shown at right above. Materials were designed and produced in multiple languages, including US English, Latin Spanish, French, German, and occasionally Japanese. Click for PDF samples of an instruction card or telephone overlay.
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RESORT DIRECTORIES Created plush custom |
PROMO PIECES Created and produced dozens of signs, loyalty cards, labels, and similar materials for AT&T's marketing managers based in Coral Gables.
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MILITARY PORT GUIDES Created and produced a series of 11 pocket port guides for US military personnel, containing maps, things to see, places to eat, and instructions to access AT&T Direct service. The program followed the UNITAS tours to Venezuela, Colombia, Panama, Ecuador, Peru, Chile, Argentina, Uruguay, Brazil, Saint Martin, and Puerto Rico, boosting traffic from each destination. Click for a PDF file of the 2000 edition. |
CONCERT OF AT&T Created brochures for Concert, a joint venture of AT&T and British Telecom, based in Coral Gables, Florida. This piece on frame-relay service appeared in US English, Latin Spanish, and Brazilian Portuguese. Click for a PDF sample.
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B2B ADS Produced business-to-business ads for AT&T's marketing managers in Coral Gables.
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SUMMIT SUPPORT Provided graphic support for |
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