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TELECOM
FOR TRAVELERS

Spent the mid 1990s designing and writing promotional pieces for exotic Caribbean islands to which I never actually traveled.

Started traveling shortly thereafter.

In 1999 I thought it was very cool to be standing on Victoria Peak overlooking Hong Kong Island describing it on the Miami cell phone, which was roaming seamlessly in China.

Except that it was
$13 a minute.

 

 

 

 

 

AT&T DIRECT SERVICE

Created and produced promotional materials in support of AT&T Direct service, distributed in the guest rooms of Caribbean hotels and resorts and at several ports around South America. The programs grew AT&T's regional telecom revenue successfully for 12 years.

 


 

IN-ROOM
PROMOTION

Filled thousands of Marriott, Hyatt, Inter-Continental, Sandals, and other guest rooms around the Caribbean with custom tent cards reminding Americans to call home with AT&T Direct service.

 


INSTRUCTION CARDS AND TELEPHONE OVERLAYS

Caribbean hotels and resorts offering AT&T Direct service, like SuperClubs' Breezes properties in Jamaica, received custom die-cut telephone overlays, shown at left above, and dialing instructions, shown at right above. Materials were designed and produced in multiple languages, including US English, Latin Spanish, French, German, and occasionally Japanese. Click for PDF samples of an instruction card or telephone overlay.

 


 

RESORT DIRECTORIES

Created plush custom
three-ring resort directories for select Caribbean properties that offered AT&T Direct service, such as Hotel Hispaniola in the Dominican Republic. Click for a PDF file of the inside section.

 


 

PROMO PIECES

Created and produced dozens of signs, loyalty cards, labels, and similar materials for AT&T's marketing managers based in Coral Gables.

 

 


 

 

MILITARY PORT GUIDES

Created and produced a series of 11 pocket port guides for US military personnel, containing maps, things to see, places to eat, and instructions to access AT&T Direct service. The program followed the UNITAS tours to Venezuela, Colombia, Panama, Ecuador, Peru, Chile, Argentina, Uruguay, Brazil, Saint Martin, and Puerto Rico, boosting traffic from each destination. Click for a PDF file of the 2000 edition.

 


CONCERT OF AT&T
AND BRITISH TELECOM

Created brochures for Concert, a joint venture of AT&T and British Telecom, based in Coral Gables, Florida. This piece on frame-relay service appeared in US English, Latin Spanish, and Brazilian Portuguese. Click for a PDF sample.


 


 

B2B ADS

Produced business-to-business ads for AT&T's marketing managers in Coral Gables.

 

 


 

SUMMIT SUPPORT

Provided graphic support for
AT&T's
participation in the 1994 Summit of the Americas in Coral Gables, Florida.

 



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